The accompanying booklet design mirrors the exhibit’s aesthetic, blending Kodak’s classic branding with Coachella’s colorful, free-spirited atmosphere. The visual identity balances nostalgia and innovation, using photography as a bridge between past and present. This project encompassed both exhibit space design and printed collateral, ensuring a cohesive and engaging brand experience.

Kodak x Coachella [Exhibit Design]

This collaborative exhibit merges Kodak’s iconic film heritage with Coachella’s vibrant festival energy, creating an immersive experience that celebrates music, art, and photography. Visitors enter through a photo tunnel, surrounded by larger-than-life imagery that blends black-and-white nostalgia with the bold, dynamic visuals of live events.

At the heart of the space, festivalgoers can pose with friends in interactive film frame installations before receiving a Kodak disposable camera—a tangible way to continue capturing memories beyond the exhibit. A redesigned Kodak mail dropbox allows attendees to conveniently submit their cameras for film development after the festival, reinforcing the analog storytelling experience.