ClaroBenz+ [Brand Identity]

Branding ClaroBenz+ with clarity and confidence. Logo, packaging, social, and personas are designed to connect with today’s modern consumer.

What is ClaroBenz+?

Modern adult acne brand focused on the Latino community

Mission: clarity, confidence, and clinically backed care

Built on trust, inclusion, and results

Problems and Opportunity

Entering a crowded, outdated-feeling pharmacy space

Competitors often lack an emotional connection

Opportunity: Build a brand that’s trustworthy + culturally resonant

Project Goals

Build a strong, memorable identity

Design elevated, clean (not sterile) packaging

Create engaging, informative social media visuals

Define clear personas for tone + targeting

Packaging

A symbol of balance and precision, Clarobenz+ fuses cultural heritage with modern skincare through thoughtful design and a grounded, inviting palette.

Personas

Personas were built around modern adults struggling with adult acne. Their stories help shape the brand’s voice, visuals, and strategy. Overall, keeping ClaroBenz+ personal, relatable, and culturally tuned-in.

Social Media Campaign

This social media ad campaign positions ClaroBenz+ as the pocket-sized solution for busy professionals on the go. Blending into fast-paced routines without the fuss. Skincare that works hard, just like they do.