This collaborative exhibit merges Kodak’s iconic film heritage with Coachella’s vibrant festival energy, creating an immersive experience that celebrates music, art, and photography. Visitors enter through a photo tunnel, surrounded by larger-than-life imagery that blends black-and-white nostalgia with the bold, dynamic visuals of live events.

Discover the West [Exhibit Design]

At the heart of the space, festivalgoers can pose with friends in interactive film frame installations before receiving a Kodak disposable camera — a tangible way to continue capturing memories beyond the exhibit. A redesigned Kodak mail dropbox allows attendees to conveniently submit their cameras for film development after the festival, reinforcing the analog storytelling experience.

The accompanying booklet design mirrors the exhibit’s aesthetic, blending Kodak’s classic branding with Coachella’s colorful, free-spirited atmosphere. The visual identity balances nostalgia and innovation, using photography as a bridge between past and present. This project encompassed both exhibit space design and printed collateral, ensuring a cohesive and engaging brand experience.